Infusing User Experience with a Touch of Queer Magic
UX DESIGNER | Egon Zehnder
In the vast realm of digital experiences, a sprinkle of queer magic can elevate the ordinary to the extraordinary. By championing inclusive design and vibrant narratives, I try to craft digital spaces where every user feels acknowledged, valued, and empowered.
My Recent Work
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
Ingenero New Platform Design: Unlocking the Data Story with each click and screen
Learn how an Ethane Production Company overcame data overload with a newly designed dashboard, providing clear visibility into machine status and simplifying action prioritization.
The impact? A 40% reduction in time spent on training and onboarding.
CLIENT WORK
▶️ GUIDED VIDEO
Plainfield: Health Equity for LGBT
SELF INITIATED
Accessing sensitive, competent healthcare shouldn't be a struggle. Yet, for the LGBTQIA+ community, finding providers who truly understand their unique needs is often a daunting challenge, leading to unmet medical needs and exacerbated health disparities. Our solution tackles this head-on, creating a trusted space to easily find and connect with affirming care.
▶️ GUIDED VIDEO
Navigating Complexity: Creating a User-Friendly Asset Management Dashboard for Hydrogen Producers
Overcoming the challenges of a fragmented legacy system, a leading hydrogen producer partnered with Ingenero to redesign their critical asset management. We delivered a unified, user-friendly dashboard that not only streamlines tracking and improves data visibility but has resulted in a reduction of approximately 100 hours of manual data entry per month.
CLIENT WORK
Storytelling in the Slopes: Redesigning a Himalayan Villa Booking Experience
This case study examines the strategic use of brand storytelling and UX design to build a compelling online presence for Sukoon Villa, a Himalayan retreat. The goal was to develop a direct-to-consumer strategy, moving beyond third-party platforms. The study details how a nuanced online narrative, intuitive design, and engaging content conveyed the villa's sensory experience to attract discerning travelers and increase direct bookings.
CLIENT WORK
Unlock Ancient Wellness, Digitally:
The Story of Full Circle.
Sparked by a desire to make authentic Ayurveda and Yoga accessible in the digital age, the Full Circle UX case study dives into reimagining traditional practices for urban youth. Discover how I blended ancient wisdom with modern convenience, like voice technology, to create a personalized, comprehensive, and user-friendly platform that brings timeless wellness principles into the palm of your hand.
SELF INITIATED
▶️ GUIDED VIDEO
Confidential Solutions
Behind the scenes, I'm immersed in fascinating problem-solving. Though specifics are under wraps
(ehhhh! NDA), I'm eager to share insights into my methodology. Interested? Let's talk
When our existing internal ticketing and knowledge management system couldn't meet complex user demands, we initiated a full redesign. By meticulously re-engineering the Information Architecture, System Design, and logic, we created a more personalized and intuitive product. This successfully reduced user effort and improved their overall experience and satisfaction.
Easing the ticket generation and management software based on ServiceNow.
Establishing a more transparent system and self service system
Key Outcomes:
Achieved a 4.50 System Usability Score.
Conducted 22 user interviews across 5 continents to guide design.
Eliminated 10+ unrequired pages, reducing clicks and effort
Key Challenges & Learnings:
Adapting to Diverse Needs: Realized during later testing that varied user cases required a broader design approach than initially planned.
Overcoming Existing Habits: Users' 1.5 years of experience with the old tool meant designing within constraints to minimize frustration.
Stakeholder Navigation: Successfully managed differing viewpoints from multiple collaborating teams.
Initially aiming to modernize the website's visual design, this project evolved into a comprehensive UX overhaul, standardizing layouts and elements for improved predictability. This ultimately created unique user journeys, significantly reducing visual and motor load, and enhanced accessibility through improved component-level design.
The project commenced with a UX audit presented to the Marketing team, which identified key issues including hierarchical problems, brand inconsistency, excessive clicks, customer journey bottlenecks, and heuristic failures. This spurred a crucial workshop focused on mapping the consumer funnel and pinpointing the website's role within the broader customer experience.
This deeper understanding led our two-member UX team to adopt an atomic design approach to tackle the complex system. Over the year-long journey, we gained valuable insights, notably recognizing that a design system is a living entity requiring continuous care and research to remain effective.
Redesigning Egonzehnder.com and creating a design system
Rethinking our 'Lead to Cash' software, we streamlined a complex, multi-team process, crucially reducing 27 redundant data points. Our redesign focused on alleviating the manual data entry burden on time-pressed Executive Assistants (EAs) and enhancing integration between various software systems for a more intuitive workflow, particularly for EAs and accountants.
Co-designed with technology, accounting, and EA teams, the project prioritized core system simplification over aesthetics. Key challenges included discerning genuinely essential data from perceived clutter—where seemingly useless fields sparked vital conversations—and ensuring clarity in how inter-office costing, revenues, and primary consultant responsibilities were represented in the system.
Rethinking the system behind the lead to Cash software reducing 27 redundant data points in the process
UX-Driven LMS Redesign for Engaging Mature, Busy Consultants
To support our organization's digital transformation, we recreated our Learning Management System (LMS). Our goal was an engaging, equitable, and blended e-learning experience tailored to busy consultants, predominantly over 40.
Key UX challenges included driving active participation beyond passive consumption, clearly differentiating diverse learning modes (asynchronous, synchronous, live events), and ensuring the platform was intuitive and motivating for this specific demographic.
Through an iterative design process with constant user feedback, we delivered clear navigational cues for various learning formats and a streamlined, accessible interface. This fostered an easier, more interesting, and self-driven learning journey for our consultants.
Search 2.0
Designing for Emotions
The Super CFO
Rethinking Board Motivation
Global Board Diversity Tracker 2022/23
At Egon Zehnder, I had the privilege of working on some of their most esteemed intellectual properties, shaping the writing and reports of industry experts. It was a truly rewarding experience. While visual design is sometimes undervalued in the UX field, it's crucial to remember that we're humans designing for other humans.
A well-crafted visual design isn't just about aesthetics—it evokes emotions, sparks
curiosity, and engages interest.
When visual elements successfully convey messages and guide users through their journey, they enhance the overall user experience. This interplay of visuals and usability is where my work as a UX designer shines. In a world where written words can sometimes fall flat, it takes real commitment and hard work to bring these words to life through thoughtful visual design. This is what makes my role both challenging and fulfilling.
Global Board Diversity Tracker 2024-25
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